We live in a turbulent decade when everything is changing. People’s lives are becoming faster and faster, while we are being so flooded with tons of content from numerous media, that no one can keep track anymore. No one can keep track of what is currently “in” and what is “out,” what is funny and what is not, and no one can predict which product will sell and which product will fail miserably into oblivion.
It is the same with the nightclub industry.
Bars, restaurants and nightclubs are now pivoting in so many directions, trying to stand out from the crowd and lure in the customers who are slowly but surely becoming so desensitized to pretty much everything, and pretty soon nothing will be interesting or exciting to them. Consumerism tends to do that, yeah.