2018 is finally here, which means it is high time you made sure you’re keeping up with the latest event industry and management trends. Your audience isn’t going to build itself and you certainly don’t want to fall behind, now more than ever. Staying up-to-date with current events is a must, but properly preparing for everything that event industry future holds is what will separate you from the competition.
If you are looking for new ways to:
- stay relevant in an over-saturated market
- reach new audiences
- increase your attendee level
- and best your competition
…you will definitely want to check out our list of top 5 event industry trends for 2018!
Consider using AI as a chatbot that can swiftly answer basic questions that your attendees have. You can incorporate it into your event app or engage it via platforms like Facebook Messenger. This AI matchmaking engine can be used to interpret useful data coming from your attendees, and thus make recommendations that would best suit your customers.
RFID (Radio-Frequency Identification)
The increasingly popular RFID wristbands are definitely a must in 2018. It doesn’t matter if you are organizing a music festival, a food and drinks oriented event, a film festival, or a comic convention, these little RFID rascals that make cashless purchases possible will most certainly improve your upcoming event in numerous ways. Mainly, it will shorten the lines both at entry and for various vendors within the event.
Surefire ideas for using RFID at your event:
- You can more easily handle re-entry for multi-day events.
- You can provide personalized access to various zones within your festival.
- You can allow your attendees to link their RFID wristbands with their credit card to make onsite purchases.
Drones, Drones Everywhere!
Incorporate drones for 360-degree video or live streaming of your event, but also for security reasons. You can use video and live streams of all the action from new heights and perspectives to bring your cool event to life via social media platforms and reach many new and fresh audiences across the globe.
We’re not gonna lie to you, consumers have no shortage of options when it comes to festivals and events. Facebook, Twitter, and this awesome event finder app are bringing thousands of popular events closer to the consumers, but those truly genuine and unique events are indeed pretty hard to find.
This is where you come in with your super awesome event that will be a personalized experience for almost every member of your audience. Namely, millennials don’t just go to events to party like it’s ‘99, they attend events to express who they are. For you, this means – the more you personalize the experience for them and shape your event according to their needs and taste, the more successful you’ll be.
This is, of course, not possible without proper background research on your target audience. Here are some useful questions you should be asking:
- What is the dominant age group of your attendees?
- Why do they attend events like yours?
- What are they willing to spend on a ticket?
- What are they willing to spend on a VIP upgrade?
- What do they expect from a VIP ticket?
- What are the must-haves for an unforgettable event?
Crowdshaping is perhaps THE most relevant event management trend for 2018 that has the potential to completely transform the event industry for years to come. With the use of smartphones, wearable technologies, and real-time crowd shaping, event organizers are able to collect data in real time and change the following variables on the spot, based on the mood of their guests:
- music genre
- music volume
- venue temperature
- staff and their approach
- drinking menus…
This way, you are able to build and shape an event specifically for your current crowd in real time. The future is indeed here!